The Footwear Audit: What’s on Your Feet and What It’s Costing You

Most people with heel pain buy at least one pair of shoes hoping it will fix things. Many buy three or four. It rarely works, for a reason that’s worth understanding: footwear doesn’t cure plantar heel pain. Footwear changes the demand on the tissue — which is genuinely useful, sometimes dramatically so, but it’s one half of an equation. The other half is building the tissue’s capacity to tolerate demand, and no shoe does that for you. That said, the footwear half is frequently mishandled. So here’s a practical audit — what actually matters in a shoe, how to assess what you already own, and where the real problems usually hide.

The Loading Program, Explained: What the Research Actually Prescribes

Most people with heel pain have been told to stretch. Far fewer have been told to load. That’s a meaningful gap, because the most-cited trial in this area compared exactly those two approaches — and the loading group got better considerably faster. This article walks through what that program actually involves: the technique, the dosage, the progression, how to know whether you’re doing too much, and the mistakes that cause it to fail. It’s the level of detail most articles skip.